Cultural factors, social factors, personal factors and psychological factors together have a positive and significant effect on the decision to purchase cinema tickets on the Tix.id site. Psychological factors have a positive and significant effect on the decision to purchase cinema tickets on the Tix.id site. Personal factors have an effect not positive and not significant on the decision to buy cinema tickets on the Tix.id site. Social factors have an effect not positive and not significant on the decision to buy cinema tickets on the Tix.id site. The analysis technique used is multiple linear regression analysis.         The results of this study indicate that cultural factors have a positive and significant effect on the decision to purchase cinema tickets on the Tix.id site. Data collection by distributing questionnaires online using the Likert scale to measure each indicator. This research was conducted on Tix application users, id in Samarinda City, with a sample of 100 respondents using purposive sampling method. Alternatively, you can download the PDF file directly to your computer. The theory used in this study is consumer behavior, cultural factors, social factors, personal factors, psychological factors and purchasing decisions. Shopping Habits (Studi Kasus Pembelian Tiket Bioskop pada Aplikasi Gotix). Nurfitriani as the second lecturer.         The purpose of this study was to determine cultural factors, social factors, personal factors and psychological factors on the decision to buy cinema tickets on the Tix.id site. Setelah itu, baru tonton filmnya di bioskop mulai. Alvin Nurul Anggraeni: Effects of Consumer Behavior on Cinema Ticket Purchase Decisions on Tix.id Site (Study of Tix.id Application Users in Samarinda City). Kamu dan teman-teman dapat merasakan teror yang dialami Rini dan keluarga di film Pengabdi Setan 2: Communion.
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